Publicly private and privately public: Social networking on YouTube


Lange, P.G.


Journal of Computer-Mediated Communication, Wiley-Blackwell Publishing Ltd., Volume 13, Number 1, United Kingdom, p.361-380 (2007)






video sharing; YouTube; social relationships; publicly private behavior; privately public behavior; Social Behavior; Social Networks; Interpersonal Relationships; Online Social Networks; Digital Video; Sharing (Social Behavior)


YouTube is a public video-sharing website where people can experience varying degrees of engagement with videos, ranging from casual viewing to sharing videos in order to maintain social relationships. Based on a one-year ethnographic project, this article analyzes how YouTube participants developed and maintained social networks by manipulating physical and interpretive access to their videos. The analysis reveals how circulating and sharing videos reflects different social relationships among youth. It also identifies varying degrees of 'publicness' in video sharing. Some participants exhibited 'publicly private' behavior, in which video makers' identities were revealed, but content was relatively private because it was not widely accessed. In contrast, 'privately public' behavior involved sharing widely accessible content with many viewers, while limiting access to detailed information about video producers' identities. (PsycINFO Database Record (c) 2008 APA, all rights reserved) (from the journal abstract)


Accession Number: 2007-19531-018. First Author & Affiliation: Lange, Patricia G.; School of Cinematic Arts, University of Southern California, Los Angeles, CA, US. Other Journal Title: Journal of Computer-Mediated Communication. Other Publishers: Blackwell Publishing. Release Date: 20080107. Publication Type: Journal, (0100) Peer Reviewed Journal, (0110). Media Covered: Electronic. Media Available: Electronic. Document Type: Journal Article. Language: English. Major Descriptor: Social Behavior; Social Networks; Interpersonal Relationships; Online Social Networks. Minor Descriptor: Digital Video; Sharing (Social Behavior). Classification: Communication Systems (2700) . Population: Human (10) Male (30) Female (40) . Location: Canada; Europe; US. Age Group: Childhood (birth-12 yrs) (100) School Age (6-12 yrs) (180) Adolescence (13-17 yrs) (200) Adulthood (18 yrs & older) (300) Young Adulthood (18-29 yrs) (320) Thirties (30-39 yrs) (340) Middle Age (40-64 yrs) (360) . Methodology: Empirical Study; Qualitative Study. References Available: Y.